Smyths
Smyths x Fisher Price Giveaway
- Client brief: Re-engineer a prize giveaway microsite from an InDesign-based concept, with a focus on optimizing design assets and standardizing the user entry flow.
- Project date: July 2025
Built with: InDesign · HTML5 · SCSS · JavaScript
- Translated complex InDesign layouts into a fully responsive and functional web experience.
- Conducted extensive asset optimization and compression to ensure fast page load times.
- Integrated a secure email-based verification system to validate user entries.
- Developed a bespoke prize draw form with real-time field validation to handle high-volume submissions.
- Coded a series of branded email templates for automated fulfillment.