PepsiCo & Pop Works
Bridget Jones Instant Win
- Client brief: Develop the front-end for a multi-region prize claim site for a PepsiCo x Bridget Jones promotional campaign.
- Project date: January 2025
- Project URL: popworksbridgetjoneswinners.co.uk
Built with: Figma · HTML5 · SCSS · Javascript · Twig
- Implemented a mobile-first design from wireframes, aligning with strict PepsiCo brand guidelines.
- Developed custom claim gate and error-state pages to restrict access and handle used or expired links.
- Built dynamic prize claim forms with conditional address fields for UK and ROI.
- Coded a full suite of responsive, state-based email templates for automated prize fulfillment.
- Integrated Google Tag Manager for analytics and ensured a compliant cookie notice was in place.